A Look Back at Camp Ketchum

Camp Ketchum may be over, but the lessons and memories from Camp are still fresh in everyone’s minds. Following the end of Camp Ketchum, a week-long intensive training for 83 Ketchum employees from all around the world, it immediately started to have clear applications to the campers’ daily work in their home offices and an effect on their colleagues as they imparted their knowledge gleaned from the Camp experience.

Unlike the adage, “what happens in Vegas, stays in Vegas,” Ketchum aspires to perpetuate the learning experience far beyond the one week campers were convened in Mont Tremblant, Canada. Upon the return to their respective offices, campers were impacted by the Camp experience in areas including their strategic approach to the brainstorming process, their use of narrative elements in new business pitches and their collaborative skills when working in a team setting, to name a few examples.

Check out the video below for a glimpse of what Camp Ketchum is all about from the community service experience to educational presentations from Ketchum’s leadership team to a client challenge. We hope this provides an inside perspective on the uniqueness of the experiences and helps to both preserve and spread the memories of Camp Ketchum 2013 for years to come.

About Simone Hoch

Simone Hoch has been with Ketchum Pleon since 2000. As Managing Partner and member of the German Executive Board, she leads our Munich office and has worked in the area of communication consulting for over 14 years. She has consulted nationally and internationally for companies in the fields of Corporate Communications, Strategic Consulting, Sales Communication, Internal and Change Communication, Sustainability Communication, Innovation and Scientific Communication as well as HR Communication.