About Charles Leonard

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Celebrating an Offbeat World Cup

Celebrating an Offbeat World Cup

Charles Leonard is a Media Director in the Johannesburg office of Magna Carta, a four-time PR Agency of the Year in South Africa. Magna Carta is Ketchum’s exclusive affiliate partner in South Africa, providing the full spectrum of strategic communication services to blue-chip clients in private and public sectors.  If one of my heroes, reggae superstar Bob Marley, were still alive today, I bet I would’ve bumped into him in Johannesburg this week for the start of the FIFA World Cup. That Marley was a soccer fanatic is quite a well-known fact, and there are great photographs to prove it. His favourite team was Brazil’s Santos FC, and his favourite player was the legendary Pelé. Legend has it that Marley demanded that when he was on tour he have easy access to a football pitch. But what I didn’t know was that he was apparently buried with several items including his guitar (a Gibson Les Paul), a Bible, a ring and a soccer ball.

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