About Tera Miller

As the Creative Director for Ketchum’s Midwest region and one of the agency’s creative leaders worldwide, Tera works with Ketchum account teams and integrated agency partners to develop breakthrough, insights-based ideas for clients. Along the way, she facilitates brainstorms, conducts training and inspiration sessions, and coaches and encourages her coworkers. Tera, like the legendary American brother-sister duo Donny & Marie Osmond, is a little bit country and a little bit rock and roll – splitting her time between the City of Chicago and the quiet of the country.

Author Archive | Tera Miller

Virtually Nothing is Impossible at Cannes

It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins.

Continue Reading

Ketchum Snapshots from Cannes

Few events capture the attention of the world’s creative community like the Cannes Lions International Festival for Creativity. See below for insights from our post-festival webinar where we bring this week of inspiration to life with learning you can put into practice now.

Continue Reading

PR: Stop Apologizing and Enjoy the Feast

In 2009, when the Cannes Lions International Advertising Festival inaugurated the PR Lions award, the public relations industry transformed overnight from a party crasher to an invited guest at one of marketing’s biggest celebrations. Two years later, when the Festival changed its name to the Cannes Lions International Festival of Creativity, the implication was clear: Great creative work transcends traditional boundaries.

And yet last year, the PR industry was filled with self-reflection as ad agencies once again dominated the Lions’ PR category. Now, just days before this year’s awards, we run the risk of once again leaving the table dissatisfied despite our progress. What will this say about our future at Cannes?

Continue Reading

Give Yourself a New Point of View

Give Yourself a New Point of View

When it comes to generating new ideas,  a lot depends – literally – on your point of view. As I stand looking out of my office window, I can see familiar sights:  Lake Michigan, Buckingham Fountain, the Art Institute of Chicago, a small group of people gathered in the shade of a tree; 12 tennis courts; two groups of people playing with a Frisbee; and the architecture and sculptures of Millennium Park. I could use any of these as springboards to new ideas. It’s like a math equation:  Your Creative Challenge + Any Piece of Inspiration = A Brand New Idea. Oops, did I just suck all of the fun out of creativity by comparing it to math? 

Continue Reading