About Amit Wadehra

Amit is Vice President, Digital Strategy, for Ketchum in the Chicago office. He works closely with teams on all aspects digital and social strategy. He’s an aspiring professional softball player and hopes to make the Champions PGA Tour. You can connect with him on Twitter @aw

Author Archive | Amit Wadehra

A Brand’s Guide to Micro-Influencers

If you’ve read any trade publications, or have been in planning meetings recently, you’ve probably heard the term “micro-influencer” come up more than a few times. You might be thinking, “Is this a new type of influencer that I missed?” The answer is no. If you’ve run an influencer campaign in the last five years, you’ve likely already partnered with one. And over the last few years the term, and their relevance, has only risen in popularity.

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Facebook Reactions: What You Need to Know

Facebook finally unveiled Facebook Reactions, the expanded Like button reactions, around the world. For the first time, you’ll now be able to react to friends’ posts with something other than a “Thumbs Up.” Testing began in Spain and Ireland late last year and, through that testing, two reactions were deleted: “Yay” and “Confused.” The test confirmed that the remaining reactions could be rolled out universally: Like, Love, Haha, Wow, Sad, and Angry.

Here’s what it means for brands (click to tweet):

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The Most Talked About Applications in 2013

Every year, South by Southwest is a place where lucky entrepreneurs hope to hit it big with the next mobile app, service, or social networking platform. What we see at SXSW isn’t new technology like phones, TVs, or the latest gadgets, but rather applications or services designed to make our lives easier, more productive or more fun. While 2012 was mostly about location, 2013 will likely continue that trend but include more proactive and contextually sensitive applications.

So what are the top 4 bold predictions for the most talked about applications during 2013?

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