Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries.
Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure from politicians into how they conduct their operations and have been expected to operate on the basis of what’s considered fair – a notion that businesses should make the right moral choices and not simply rely on those that are legally required. What does this mean for the way businesses communicate?
Well, there are no longer ‘off the shelf’ template solutions! Companies need to be prepared to make bold decisions quickly and seek qualified advice from a combination of legal and communications consultants as they do it.