Should you have to be serious to be taken seriously? Should you be afraid to speak about your failures? Should you always try to fit in? I believe the answer is “no.” So, how can we break free of our corporate personas and dare to let our personalities shine through a bit more?
We’re all brands, whether we like it or not. If you are using any online services that require private information, your persona is already created (and if you’re one of the few holding back from using them, that also says something about you). Truth is, that if we are not defining our personal brand, others will.