About Andrada Morar

Forbes 30 Under 30. Named one of top 3 Marketing Communication Talents in The Netherlands at 25. Coordinated programs across 36 EMEA countries. Moved to New York City in 2012 to run some of the biggest digital accounts and then to the Bay Area. Technology beating heart and currently supporting clients like Mastercard, next47 and HPE. Passionate storyteller. Natural connector and avid traveler. Surfer, runner, yogi and certified personal trainer.

Author Archive | Andrada Morar

Being Yourself Is Not Optional

Should you have to be serious to be taken seriously? Should you be afraid to speak about your failures? Should you always try to fit in? I believe the answer is “no.” So, how can we break free of our corporate personas and dare to let our personalities shine through a bit more?

We’re all brands, whether we like it or not. If you are using any online services that require private information, your persona is already created (and if you’re one of the few holding back from using them, that also says something about you). Truth is, that if we are not defining our personal brand, others will.

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Sprinting Through SXSW

Sprinting Through SXSW

Since exercise does more for the brain than it does for the body, and running especially brings our mood, attention, motivation and stress levels back into equilibrium, I started my SXSW experience with an Equinox cross run challenge.

I’m happy I did, because I got the chance to train with a superstar coach – check out this video and you’ll understand my enthusiasm.

The reason why I’m starting this blog post by mentioning something that might not seem to have a connection with the reason why I am at SXSW, is actually because the sprints that David Siik makes us do turned out to be the theme of my SXSW experience.

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The Kids Clairvoyant Heat Things Up

Let’s not just come up with an Out Of The Box idea. Let’s really crawl out of a box.

In an effort to reach back pain sufferers in an unconventional manner, ThermaCare launched an educational and sampling program that invited thousands of back pain sufferers to experience the healing power of heat. Ketchum developed an integrated approach using online and offline influencers, micro-targeting – and why not – a contortionist in a glass box.

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Is pain the new hip?

Last week, the popular London screening night The Reel Presents…came to Amsterdam for one night only. The Reel is an online archive of the greatest advertising, short films and music videos, ranging from the biggest-budget campains to the smallest bedroom filmmakers.

To quote the organizers: “Think of it as an adland-aimed mixtape for the eyes and ears designed to stimulate your creative impulses, show you something new and maybe hook you up with the next big thing!”

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It’s Up to Us to Make Facebook Better

After all of the negative media coverage of Facebook as of late – privacy, IPO, mobile development, etc. – I didn’t know what to expect at the Cannes Lions Facebook session. I know that others might not agree, but I appreciated hearing a nervous (but brilliantly recovered) Paul Adams, Facebook’s Global Head of Brand Design, talking about why people talk, what they talk about and with whom they are talking.

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The Seven Master Ideas

One of the most refreshing sessions I’ve attended so far was a workshop led by Patrick Collister, publisher of Directory. It promised to “provide instant inspiration for creatives, a sanity check for anyone who ever has to write a creative brief and even the means by which agencies can work more efficiently and make more money” – and I’m glad to say it delivered!

As we all know, seven is considered a magical number. There are seven days of the week, seven wonders of the world, seven deadly sins… and it turns out there are seven “master” ideas in advertising:

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Predictions for the Mobile Internet and China’s Impact

Between my passion for social media and the looming presence of China in today’s world, there was no way I was going to miss a Cannes session entitled “Social + Mobile + China: Navigating the Biggest Land-Grab in Advertising History.”

With more than half a billion Internet users and nearly 400 million going online with their phones, the “social-over-mobile” movement in China is the fastest-growing media migration in history. The talk, which featured GroupM China CEO Bessie Lee interviewing with Joe Chen, the CEO of Renren, China’s leading real-name social network, delved into the implications of these impressive numbers.

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A Painfully Awesome Experience

A Painfully Awesome Experience

“How could somebody describe summer camp as being scary?!”This was the question I have asked myself when I read the first e-mail that David Gallagher sent to the European participants for Camp Ketchum. The ideas I initially had about Camp, which was held in Quebec, Canada, were all about having fun: meeting new colleagues from all over the world, sharing knowledge, dancing in an aprčs-ski bar (just because it’s too hot to stay outside!), jogging with moose in the morning. Just fun, you know?Now let me tell you about how Camp Ketchum really was.

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