My family consists of myself, my husband, my college-aged son and high school-aged daughter — each of us addicted to our mobile devices in varying degrees. My husband ranks at the bottom of the scale — and we could argue over which of the remaining three holds the top spot as mobile monarch.
I have certainly read my share of articles on content, experiential, social, etc. and what fuels those eye-popping engagement numbers. Many experts are using the term FOMO (fear of missing out) as the underlying driver that keeps us all connected to our devices. But I’m not sure if that tells the whole story. As I look at my own family, it’s hard to identify any one driver underlying our mobile/social use across the board. Are we truly afraid of missing out, or are we just taking part in a fast-moving society where your online reputation comes from being in-the-know? And at the end of the day, does it really matter? (click to tweet)