About Barri Rafferty

As Ketchum's Worldwide President, Barri Rafferty works closely with Chairman and CEO Rob Flaherty and other leaders of the firm to guide agency strategy and business development. In addition, Rafferty leads Ketchum’s nine offices in North America as well as Ketchum Digital and Ketchum Sports & Entertainment. She also oversees complementary businesses Access | Emanate Communications, Capstrat, Harrison & Shriftman and Interfuse Communications. Rafferty is part of the 20-member Global Leadership Council, which focuses on guiding Ketchum’s strategy, client service and performance. Barri has a legacy of client service and continues to advise many of the agency’s largest clients. Outside of Ketchum, she participates in a number of groups including the sustainability taskforce for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award. Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance - especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

Author Archive | Barri Rafferty

A New Year’s Resolution to Disconnect for Creativity

I have read many articles the last few days on resolutions, but two from the New York Times have struck a chord with me in particular.

Nick Bilton resolved to spend 30 minutes a day without his iPhone. The primary rationale that I could relate to was the lack of time to daydream. He quotes neuroscientist Jason Lehrer as saying, “Our brains often needed to become inattentive to figure out complex issues.”

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Shaping Future Leaders

Being a head counselor at Camp Ketchum comes with the responsibility and the goal of making 75 emerging agency leaders even better in just five days. A few things I kept in mind throughout camp that may help you every day:

 
— Give those you are teaching time to digest and play with learnings.

— Provide fast feedback; it matters.

— Create opportunities for peers to learn from each other.

— Downtime provides some of the most important learning time, as people build relationships that strengthen the effectiveness of business.

— Listen fearlessly to those you are teaching; it results in cross-directional learning.

— Be flexible to let agendas shift (especially if the temperature rises).
 
— Bring forth an appreciation of the diversity of global talent and embrace the differences.

— Make learning engaging and relevant. 
 
— As with life, make the most of every moment.
 
 
It has been an honor to work with our outstanding talent from around the world and be a part of creating a strong community with a common business language. Developing talent is one of the most important things you can do, and perhaps the unexpected outcome is what happens in the process – you are enriched as well. Take the time to make talent development a priority in what you do every day.

 

 

 

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Is Time 'to Think' Valued?

Is Time 'to Think' Valued?

In my third post as a guest blogger for the PRWeek Insider blog this week, I share an experience that showed me the importance of including downtime in a busy schedule and the value downtime can offer in helping to be more focused and productive. I invite you to check out the full post here and let me know if you agree or have had a similar experience.

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For Women Only

For Women Only

This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. I invite you to read the full post here and share your thoughts with me.

 

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Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.

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The Retail World Is Flatter Than Ever

I love to people-watch and walk a city observing the culture. After recently visiting Madrid, what I see has become much more similar to what I see in the U.S. The phones, fashions and cosmetics and even the size of cars are becoming more and more similar. Sue Whitely, U.K. managing director of Louis Vuitton, was quoted in LS:N in a trend report saying, “You have to be global in reach yet quintessentially local in terms of communications, image, service — everything.” 

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The Culturalist

In this corner of the blog I’ll also be sharing Ketchum’s The Culturalist – our bimonthly trends newsletter that discusses the people, places and ideas that are on our cultural radar. It’s the only place where you’ll find banter about  cheeseburger vending machines and why boxed water might be hitting your local supermarkets all under one roof.

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Courage

I have been lobbying for Ketchum to launch a blog and volunteered to oversee the Culture and Trends section. In a recent staff meeting, I discussed the need for all of us to have more courage to experiment and innovate and present clients with new ideas in unique ways. In my entire career as a brand marketing based professional, the best ideas have always come from trend-based thinking and finding ways to connect brands to the jet stream of culture. This section will be in constant beta, inviting employees from all facets of the agency to tap their networks for nuggets of inspiring information. Whether you find inspiration from trend sites (www.trendhunter.com and www.lsnglobal.com), meme sites (www.mashable.com and www.knowyourmeme.com), friends in social networks, or in your own corners of the Internet or real world, this is the place to shape them with colleagues, and beyond. Are you up for the challenge?

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