About Blake Rhodes

Blake Rhodes is a vice president in Ketchum’s corporate reputation practice based in San Francisco, specializing in issues and crisis communications. He is widely known for his 16-year tenure with the San Francisco Giants, when he managed one of the most prominent issues in sports – the steroids allegations against Barry Bonds.

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Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right?

Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often described as “tone deaf” and brands are left to ponder how their best intentions created a PR catastrophe.

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