About Bob Peterson

Bob Peterson is as an Emmy award-winning television producer and creative director with more than 20 years of experience in the industry. Before joining Ketchum, Mr. Peterson served as the executive creative director of KATIE, Katie Couric’s Emmy-nominated syndicated daytime talk show, where he oversaw all aspects of the overall look of the show. Prior to KATIE, Mr. Peterson led the design and production of numerous CBS News shows including The Early Show, Face the Nation, CBS Special Report, and Up to the Minute. He has covered 15 Super Bowls, 10 Kentucky Derbies, the 1996 Atlanta Olympics, and both the Daytona 500 and the Indy 500.

Author Archive | Bob Peterson

Capturing Cannes: Challenging How We Look and Listen

My goals this week at the Cannes Lions International Festival of Creativity were to observe, listen, look, engage, and document the event through the power of video and sound. I wanted to capture the essence of Cannes: the work being displayed, the discussions being had and the inspiration it all sparks.

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The Future of Storytelling is Virtual

Imagine sitting in the front row at one of the highest-rated basketball games of all time: Game 7 of the 2016 NBA finals. Over 30 million people tuned in to watch the Cavaliers’ historic win over the Golden State Warriors in Oracle Arena.

Now, imagine being completely immersed in a front-row experience from the comfort of your own couch…

Looking around the arena, following the players up and down the court as if you were there in person, live, hearing everything around you, and experiencing a historic Game 7 as a completely immersive 360 experience through Virtual Reality.

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