About Brandon Schuster

Brandon Schuster is a Business Development & Marketing Specialist within Ketchum's Digital Group. Based out of our New York office, he is responsible for the day-to-day support of business development initiatives for the practice.

Author Archive | Brandon Schuster

How Brands Can Learn from Mobile Gaming

If your Christmas dinners and New Years Eve parties were anything like mine, then you probably stopped what you were doing, gathered your friends and family of all generations together, and heard comedian Scott Rogowsky’s voice echo off of everyone’s phone speaker as he cracked a few jokes and dished-out 12 questions for a chance to win thousands of dollars.

If you have no idea what I’m talking about… it’s called HQ Trivia, the mobile gaming app that is ushering in a new era of how we interact with digital content by rolling up an interactive trivia game and live TV show all into one mobile app. It seems as if everyone is hooked. This past week alone saw a whopping 1.2 million “contestants” across the U.S. and Canada tune in to play during one of their scheduled broadcasts.

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Want to Improve Your Social Presence? Start with Video.

Whether it’s on Facebook, Snapchat, YouTube, Netflix, or the good old-fashioned television set, video has and will continue to be our preferred method of viewing and engaging with content and stories. Social media platforms – such as Facebook – have even put video at the forefront of their strategies. So why are so many brands simply missing the boat or, even worse, doing it all wrong?

I recently had the opportunity to hear from some of the top voices in the social content creation space at IZEAFest 2017. Here are four ways communicators can use some of the insights gleaned from the conference to propel a brand toward success not just in likes and shares, but in business growth:

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What’s Next for VR: 3 Big Trends on the Horizon

It is virtual reality’s time to shine! While the concept of VR has been around for years, it’s now the “next big thing” in the media and marketing world. Even with industry insiders screaming “FINALLY,” it’s no secret that VR has become a fast-growing space, especially as cameras have improved and viewership numbers increasing every single day.

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