Whether it’s on Facebook, Snapchat, YouTube, Netflix, or the good old-fashioned television set, video has and will continue to be our preferred method of viewing and engaging with content and stories. Social media platforms – such as Facebook – have even put video at the forefront of their strategies. So why are so many brands simply missing the boat or, even worse, doing it all wrong?
I recently had the opportunity to hear from some of the top voices in the social content creation space at IZEAFest 2017. Here are four ways communicators can use some of the insights gleaned from the conference to propel a brand toward success not just in likes and shares, but in business growth: