Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

The London office of Ketchum was treated to a visit by Erin Ganju, CEO of Room to Read, an impressive non profit organization dedicated to children, literacy and girls’ education. Erin’s inspiring talk, which included a story about a child Suma who was saved from slavery in Nepal, reminded me of a conversation with a [...]

In the light of several recent high-profile twitter account hacks such as The Associated Press, The Guardian and NPR, the news that twitter is trialing two-step authentication is welcome. However this change, when implemented, may catch unprepared agency and corporate tweeters on the back foot and unable to post from accounts. The issue stems from [...]

Ninety percent of our focus is on the future as we celebrate the 90th anniversary of the founding of Ketchum. That’s fitting because if there was ever an industry focused almost entirely on the future, on what’s next, it’s the public relations business. We’re keeping our focus on the future in the best ways possible: [...]

Google announced a slew of developments to Google+ at Google I/O last week. Google+ combined with Google search, is an influencer management system that enables Google to build a social graph of each user and a semantic history of their web usage. We’ve spent the last few days reviewing the new additions to Google+ and [...]

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.