
Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of the year. The same trend continued with the 2018 Winter Olympics, which saw TV ratings slip by seven percent while streaming time tripled. And now, it’s almost baseball season again and it’s a safe bet that Major League Baseball will tinker with its formula for content delivery, too.