About Chip Scarinzi

Chip Scarinzi is a vice president, account director in Ketchum’s San Francisco Technology practice, where he draws from more than 15 years of experience in consumer and enterprise tech. A dyed in the wool sports fan, he is the author of Diehards, a non-fiction book that explores the evolution of sports fandom.

Author Archive | Chip Scarinzi

Full-Court Press: VR for Sports Fans Needs a New Narrative

I stepped into the batter’s box at Yankee Stadium with shaky hands and weak knees. Waving the bat above my shoulder, I tried to look the part while Masahiro Tanaka stared down his catcher for the sign. Would he try to blow me away with a mid-90’s fastball? Buckle my knees with a slider? If that wasn’t enough to think about, there was always that devastating splitter. In an instant, there it was: slider, tailing outside. My bat sparked to life and a little bouncer dribbled up the third base line. I made contact! And I might have beaten the throw to first base too… if I wasn’t wearing a virtual reality headset.

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Can Virtual Reality Make DeAndre Jordan an Elite Free Throw Shooter?

Along with 50+ million other sports fans in North America, I too obsess about fantasy sports – and this time of year, I’m particularly fixated on fantasy basketball. This past week, my near-constant attention to an imaginary basketball team, Dynamite Diggums, led me to this tasty little nugget: Los Angeles Clippers’ center DeAndre Jordan is experimenting with VR to improve his free throw shooting.

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Four Tech Trends to Watch in Sports

Sports fandom attached itself to me in my youth, and its power over me today is stronger than ever. As a child, I listened to radio broadcasts of my favorite team on a portable Walkman, and today, I listen to that same broadcast on a mobile app from 3,000 miles away. In the 1980s, I would wait for the local paper to arrive so I could check basic stats and track day-old news nestled within a few pages of newsprint. Today, I have access to unlimited possibilities for analysis and perspectives online.

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