About Christy Salcido

As the Brand Marketing Practice Director for Ketchum West, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, wellness, food/beverage, and consumer retail brands. As a visionary brand marketer with 25 years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as vice president of public relations at Starbucks Coffee Company. Christy lives in Los Angeles with her 10-year-old daughter Carly who is a constant source of creative inspiration each and every day.

Author Archive | Christy Salcido

I’m in a Wellness State of Mind

I just got back from Spring Break. No, I’m not a college student. Just a mom and brand marketer who took some vacation days during her tween daughter’s week off. Ambushing my daughter’s Spring Break is now an annual tradition where we can count on some quality “Mom & Me” time and I can get some quality sleep. That’s because I’m in a wellness state of mind. And so are the 93 percent of Americans – according to Ketchum’s new Influence of Wellness study – who report they have at least one wellness goal.

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Your New Year’s Resolution May Already Be History. And That’s OK.

It’s February 1. If you’re like 80 percent of the population, any New Year’s resolution you made is probably buried at the back of the closet – along with your workout gear. Or if you’re like the 100-plus colleagues I recently polled, more than half of you didn’t even make a New Year’s resolution.

That’s ok, though. While intentionally taking steps to improve your life is always going to be a good thing, it’s no longer about the quick fix. One-and-done resolutions are so… last month. Today, there is a movement rapidly gaining ground worldwide that is all about being in it for the long haul. It’s about being healthy in body and mind. Instead of a New Year’s resolution, think “all-year resolution.”

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Shifting from Survive to Thrive

When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through the doors of Ketchum in 1992. I think it’s fair to say that I earned those job titles and I certainly never took them for granted.  But, what about the titles that become attributed to us in our personal lives? The titles we end up with, whether by choice or by circumstance.

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