About Christy Salcido

As the Brand Marketing Practice Director for Ketchum West, Christy develops campaigns through a creative lens to ensure brand voices are heard and differentiated within the lifestyle space. Christy leads teams and nurtures client relationships across a variety of industries, including beauty/personal care, wellness, food/beverage, and consumer technology brands. As a visionary brand marketer with 25 years of experience, Christy has led integrated campaigns for a diverse group of high profile brands, including an in-house role as Vice President of Public Relations at Starbucks Coffee Company. Christy’s lives in Los Angeles with her nine-year-old daughter Carly who is a constant source of creative inspiration each and every day.

Author Archive | Christy Salcido

Shifting from Survive to Thrive

When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through the doors of Ketchum in 1992. I think it’s fair to say that I earned those job titles and I certainly never took them for granted.  But, what about the titles that become attributed to us in our personal lives? The titles we end up with, whether by choice or by circumstance.

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