About Debra Forman

Debra launched and continues to lead Ketchum Digital for North America. Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web.

Author Archive | Debra Forman

Short-Form Video: The Next Crop of Storytellers Are Homegrown

It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and naturally blocked online ads. This shift in behavior is, in large part, why brands are focusing more and more attention on short-form digital content.

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The Future of Multi-sensory Marketing: Tapping into Our Five Senses

Our senses are what connect us to the world. They are the tools we use to pick up cues, trigger an emotion and make decisions.

As a lover of all things unique, I am conscious of the ways I use all of my senses to understand the world around me—and how brands are tapping in to them to connect with me.

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What I Learned From 150 CMOs

The Spring 2016 CMO Club and Inspiration Summit, a two-day gathering of CMOs in New York, was the perfect venue to gain perspective and learn from some of the world’s top marketing leaders. They shared their ideas, concerns, visions and amazing personal stories. But beyond the tremendous shares, there were many intimate and informal mind-melding, brainstorming breakout sessions. It was an amazing environment to humanize brands by seeing them in a unique, neutral environment.

My insights coming out of the summit served as subtle reminders to step back, realize we know what we’re doing, and share similar visions for growth in this digital transformation landscape.

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Can You Read This Easily? If Not, Here's Some Help for Your Eyes

Can You Read This Easily? If Not, Here's Some Help for Your Eyes

This blog post is for anyone who has looked at a computer screen, smartphone or iPad for a bit too long.I was surfing over the weekend and stumbled upon an infographic worth a second glance, as infographics often are. I shared it for the creativity of the content, and, lo and behold, in return, folks actually read the content about their tired, digitally aged eyes and added a tip or two. The image below only displays a fraction of the infographic, and as you can see, it’s intriguing. So, click on the image to see the full infographic and post. And I leave you with these last words: Keep your eyes healthy with visuals, not words!

 

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