About Erin Salisbury

Erin Salisbury is a Senior Project Manager and one of the founding members of Ketchum’s Global Digital Research & Analytics team. Based in London, she has been with Ketchum since 2010 and supports a number of clients across the beauty, fashion, food, tech, healthcare and CPG sectors.

Author Archive | Erin Salisbury

Are you a Smarketer?

At a recent industry conference, Joyce Boland, VP of Global Applications Marketing at Oracle, discussed the need for talent in the industry she coined as “smarketers” – people who can bridge the divide between data and marketing to tell the right data stories, and communicate what the numbers mean in an impactful way to key decision makers and stakeholders. As digital research and analytics professionals, people in our field are in the greatest position to plug this gap, and the best way for us to do it is by taking advantage of the multiple data sources at our disposal to guide and counsel our clients.

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Five Lessons for Back-to-School Marketing

According to Advertising Age, back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. To break through this clutter we revisited the top five lessons of 2012 and how they apply to the 2013 season.

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