About Erin Hanley

Erin is an Account Supervisor at Ketchum Sports & Entertainment (KSE) and handles content creation for television and digital platforms as well as film partnerships. She joined Ketchum in May 2015, from United Entertainment Group (UEG), where she oversaw, managed and executed large-scale entertainment initiatives. Erin has a background in public relations having worked at Edelman for almost 4 years in media relations and consumer public relations division. She is a Chicago native and graduate of the University of Iowa at Iowa City with a B.A. in Journalism and Mass Communications, and a B.A. in Communications Studies. Her passion for film is evident in how she spends her spare time: she writes sketch comedy and original screenplays. In fact, her writing group wrote a comedy show that debuted in May 2012 on the Second City stage in Chicago.

Author Archive | Erin Hanley

Do Mediagenic Digital Influencers Exist?

Influencers are in high demand, and as we continue to explore the potential of brand/influencer relationships, the notion of multifaceted influencers, those who not only develop content – but can also participate in media interviews, is taking center stage. So, we asked ourselves, do “mediagenic” influencers exist? While many are capable of “doing it all,” you need to consider a few different factors before asserting that an influencer can serve in a multi-purpose role…

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#BlogHerFood 2015 Conference: The Power of the Food Influencer

Last weekend, I attended the seventh annual BlogHer Food Conference in Chicago, which hosted over 600 attendees including bloggers and brands.

BlogHer (bought by SheKnows Media in 2014), began as a conference in 2005 bringing together US women engaging on social media to create a sense of community. Today, it is the world’s largest conference for women content creators. This year, BlogHer took place in July in New York City, but since food is one of the most popular topics, the group hosts a separate food conference every year.

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