About Kelsey Fleury

Kelsey is a Digital Coordinator in Ketchum’s New York office. Prior to joining Ketchum, Kelsey interned at MTV as their branded content solutions intern. A pop culture fanatic, she enjoys keeping up with the latest trends on social and in the celebrity world.

Author Archive | Kelsey Fleury

Community Management: The Right Way to Engage Consumers

As a professional who manages communities across an array of brands and industries, I’ve seen my fair share of questionable behavior. I’ve been tasked to cover a wide range of responses—from Twitter trolls taking over your notifications to someone just dropping by to say they love a product—I’ve experienced it all. The biggest lesson learned is that you have got to be prepared for everything and anything consumers throw your way.

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The 4 Biggest Challenges Brands Face on Snapchat: Conquered

With 100 million users and 400 million snaps a day, it’s no wonder brands are turning to Snapchat to connect with consumers. The social networking platform allows brands to connect and interact with an audience in real-time by posting engaging content. However, with these perks come even greater obstacles.

Below are, in my opinion, the four biggest challenges that brands face with Snapchat:

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