I’m guessing that the answer to this post’s title question is a big fat no (unless you or those with whom you socially network hail from the marketing arena). But otherwise, I’ve seen no evidence suggesting that the Twitter and Facebook feeds of most lit up with news coming out of this massive confab, as frankly there were just too many hurdles in the way.
So, if your (or your client’s) news did not ultimately complete the journey through this personal and most important last mile of communication – you know the one where the latest and greatest news bubbles up to your attention for the first time by way of your friends, family or colleagues on FB and Twitter – then Houston, we’ve got a CES problem!
If you’re considering CES for its news generating potential, then I’d like to offer you four potential obstacles to keep in mind before plunking down your cold hard cash for next year’s show:
