About Gur Tsabar and Emily Coy

About Gur Tsabar

Named one of the top 25 communications innovators in North America. A fixer of reputations and problem solver for some of the world's largest and most innovative Fortune 500 companies, industry associations and governmental institutions. Veteran social/digital storyteller. Passionate husband, father and bodysurfer. Can usually be found at the corner of the Pacific Ocean and Venice Pier.


About Emily Coy

Emily Coy is a Vice President in Ketchum West on the Corporate Reputation team. She specializes in sharing complex, technical information through approachable, human narratives. With experience across financial services, sustainability, agriculture and health care sectors – she brings a vast understanding of the communications landscape and what it takes to break through in B2B and B2C communications.

Author Archive | Gur Tsabar and Emily Coy

Why It’s Time to Check Your Visual Reputation!

The mention of any category of business can conjure a brand or image in the modern mind – airline, charity, shoemaker, software developer, hospital, beverage company, car manufacturer, fast food franchise. When considering the brands that come to mind, you likely imagine the brand’s logo or one of their products or services. And, more than likely, if that brand has been embroiled in any controversy, you can recall a video snippet, meme or photo, that is forever etched in your mind, and can be handily recalled on your cell phone.

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