About Jaime Schwartz

Jaime Schwartz Cohen MS, RD, is SVP, Director of Nutrition, based in Ketchum’s New York office. When she’s not consuming food and nutrition news, she’s practicing portion control to satisfy her sweet tooth and finding balance with running and yoga. Jaime was a 2014 Ketchum Global Scholar, spending time with London, Amsterdam and Brussels colleagues and continues to support Ketchum teams around the world. In 2016, she launched Ketchum's Borderless Nutrition News, an e-newsletter reporting on insights and observations from the global nutrition community.

Author Archive | Jaime Schwartz

The Talk of the Town: 10 Trends from FNCE 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new products and resources.

Here are their top 10 trends from FNCE®:

Continue Reading

Hot Topics Among Today’s Dietitians

Ketchum RDs Maggie Michalczyk, Amber Wilson and Jaime Schwartz Cohen at the Today’s Dietitian Symposium in New Orleans.

Today’s Dietitian, the leading trade publication for nutrition professionals in the U.S., hosted their 4th annual Symposium last week in New Orleans, bringing together more than 600 dietitians and 40+ sponsors. Three Ketchum registered dietitians (RDs) were on site to report on the top-10 trends and emerging hot topics in food and nutrition that emerged from the symposium.

Continue Reading

Borderless Nutrition News November 2016

Trends, hot topics and observations from nutrition experts around the globe…

In this issue of Ketchum Borderless Nutrition News, five members of the Community share their food and nutrition observations and experiences while living abroad, including similarities and differences, what has been most surprising and one key observation they want nutrition experts around the world to know.

Continue Reading

Borderless Nutrition

Trends, hot topics and observations from nutrition experts around the globe…

In this issue of Borderless Nutrition News, Ketchum reports on trends from the 2016 Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE®) hosted October 15th-16th in Boston, MA.

Continue Reading

Borderless Nutrition

Trends, hot topics and observations from nutrition experts around the globe…

In today’s hyper-connected world, regional and global borders are coming down. They are crumbling especially fast in food. Ketchum Borderless Nutrition is a community of nutrition experts around the world who share their local perspective with a global audience.

Continue Reading

Reflections on 10 Years in Food and Nutrition Communications

In 2006, the first tweet was published on March 21, Facebook opened its registration beyond college campuses on September 26, and Google purchased YouTube on October 9. As these soon-to-be ubiquitous social platforms were just taking shape, I joined Ketchum on March 13th (on the very day Blogger was named “Best Web Application for Weblogs” at SXSW). I was a registered dietitian with a few years of experience working in the food industry but Ketchum was my first PR agency role. The fact that the industry, and every industry for that matter, was changing every single day was lost on me at that moment. I was just trying to navigate my way through this new territory. As I celebrate and reflect on a decade at Ketchum, here are some examples from my personal journey that punctuate the transformation of food and nutrition communications, along with the implications to consider for the continued evolution of the industry.

Continue Reading

The Evolution of Mentoring in the Digital Age

It’s no secret that social media has transformed the way we live and communicate, but little is told about how the digital age has impacted mentoring. 2006 was a pivotal year for social media: On March 8, LinkedIn reported rapid adoption of their premium service, the first tweet was published on March 21, and Facebook opened its registration beyond college campuses on September 26. I would argue that these three watershed moments also had a huge impact on how we approach mentoring.

That same year, I first served as Dietitians in Business and Communications (DBC) Mentor Chair. I kept a spreadsheet of members who requested to be paired with a more seasoned registered dietitian and tracked a separate tab of members who agreed to serve as mentors. I then matched members based on their reported interests and made introductions by email. Just 9 years later, this 2006 mentoring relationship model seems a bit antiquated.

So, how exactly has mentoring evolved in the digital age? Below are five observations:

Continue Reading

PR Lessons from a Dietitians Communications Camp

Rather than take notes at conferences, I prefer to tweet what I’m learning in real-time. I put this approach into practice when I recently attended the Dietitians in Business and Communications (DBC) Communications Camp in Lake Las Vegas, NV. DBC is a practice group within the Academy of Nutrition and Dietetics that I have been involved in for over fourteen years, initially helping fill the gaps in my dietetics training with the blend of nutrition communications skills I so craved to help get my foot into the door as an RD in PR and now as a PR professional, allowing me the opportunity to give back to the nutrition community.

While most PR pros that work in food and nutrition communications don’t have formal training in either subject, DBC members have training in both but typically not in communications. The aim of the conference was to help bridge this gap and build these skills for business success, whether participants are interested in a role at an agency, in-house, or hoping to grow their own brand.

Here are six of my key learnings from the DBC Communications Camp, each in 140 characters or less. As you’ll see, most insights are not only relevant to food and nutrition communicators but to all PR practitioners:

Continue Reading

Learning Leadership: My Journey

Leadership

This article was featured in Dimensions, a newsletter of the Dietitians in Business and Communications, a dietetic practice group of the Academy of Nutrition and Dietetics. ©2014. Used with permission.

When people ask me how I’ve accomplished so much in my career at such a young age, I first tell them to add about 10 years to how old they think I am and that will put their guess closer to my actual age (yes, I know I look young). And then I share these five lessons that I’ve learned along my professional journey, which has largely been spent providing nutrition communications counsel to food and wellness companies and commodity boards.

Continue Reading

New Nutrition Labeling Changes Could Have Big Implications for Marketing and Communications Professionals

Nutrition Fact Chart

The overwhelming attention given to the Food and Drug Administration’s announcement of the proposed changes to the Nutrition Facts Label in the United States last week was not surprising. Relatively unchanged since it was introduced 20 years ago, the label is often criticized for being too complex and this “makeover” aims to simplify it and make the information more understandable.

And just this week came the announcement by Grocery Manufacturers Association and Food Marketing Institute about the new Facts Up Front nutrition education campaign, which aims to bolster awareness of a front-of-pack labeling system highlighting calories per serving and nutrients of concern. Many food, nutrition, health, marketing, and policy authorities have weighed in on both topics through their respective lens and I’d like the get into the discussion from my vantage point as a registered dietitian and PR professional. Here is a quick 101 to level set this discussion:

Continue Reading