About Jarrad Blyth

Jarrad Blyth is a Senior Digital Strategist in the Toronto, Canada office. Jarrad specializes in social and digital media strategy, but has a particular passion for all things analytics, measurement and insights.

Author Archive | Jarrad Blyth

Six Second or Six Hour Attention Span?

Are attention spans shortening more and more? Do we lack the ability to concentrate on something for more than a few seconds? While it’s not yet scientifically proven that humans have a shorter attention span than goldfish, the “humans have a shorter attention span than goldfish” headline was just too good to pass up, right? Anecdotal evidence would suggest that our attention spans have indeed diminished over the past decade. However, it depends on what medium and the context as to how attention spans are affected.

To dive in and examine attention spans, we can look at video as the key medium for consumption.

Continue Reading

Reporting 2.0: A Recalibration of Digital Measurement

Social and digital media is revelatory, giving us a platform to change the world and engage audiences across the globe. We can inspire, educate and entertain, while also having the unprecedented ability to measure, track, report, slice, dice, pivot and visualize all of the data in real-time.

With this wealth of information at our fingertips, we often get ahead of ourselves and report on everything from followers and bounce rate, to impressions and click through rate.

Continue Reading