About Jarrad Blyth

Jarrad Blyth is a Senior Digital Strategist in the Toronto, Canada office. Jarrad specializes in social and digital media strategy, but has a particular passion for all things analytics, measurement and insights.

Author Archive | Jarrad Blyth

Is Your Social Listening Only Hearing Half of the Conversation?

We’ve all heard about the power and the importance of social listening in one way, shape or form. But in 2017 (almost 2018), does social listening still hold the same weight as it once did?

Before we dive into social listening, it’s important to define what we’re classifying as social listening. Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. This process is facilitated through the use of third party software to help with aggregating data through platform APIs.

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Six Second or Six Hour Attention Span?

Are attention spans shortening more and more? Do we lack the ability to concentrate on something for more than a few seconds? While it’s not yet scientifically proven that humans have a shorter attention span than goldfish, the “humans have a shorter attention span than goldfish” headline was just too good to pass up, right? Anecdotal evidence would suggest that our attention spans have indeed diminished over the past decade. However, it depends on what medium and the context as to how attention spans are affected.

To dive in and examine attention spans, we can look at video as the key medium for consumption.

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Reporting 2.0: A Recalibration of Digital Measurement

Social and digital media is revelatory, giving us a platform to change the world and engage audiences across the globe. We can inspire, educate and entertain, while also having the unprecedented ability to measure, track, report, slice, dice, pivot and visualize all of the data in real-time.

With this wealth of information at our fingertips, we often get ahead of ourselves and report on everything from followers and bounce rate, to impressions and click through rate.

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