We’ve all heard about the power and the importance of social listening in one way, shape or form. But in 2017 (almost 2018), does social listening still hold the same weight as it once did?
Before we dive into social listening, it’s important to define what we’re classifying as social listening. Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. This process is facilitated through the use of third party software to help with aggregating data through platform APIs.