About Jennifer Colpitts Ayers

Jennifer Colpitts Ayers is a vice president, client director in Ketchum’s Washington, D.C. Public & Corporate Affairs practice and Ketchum Purpose leadership team. She specializes in the interplay of business, consumers, policy and corporate reputation. As an award winning corporate affairs integration specialist, she has developed and executed many global, national, local and multi-market programs designed to reach and thoughtfully engage consumers, media and Washington, D.C. influencers alike.

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International Women’s Day 2017: How to Communicate when Purpose and Politics Collide

Jennifer on the floor of the NYSE

International Women’s Day is a time when we collectively celebrate the social, economic, cultural and political achievement of women around the world. It also can be a moment in time for companies to highlight women and their achievements and roles in industry.

This year, March 8 will not only be celebrated by the United Nations – with a focus on “Women in the Changing World of Work” – but it will be also be leveraged as a global “Day Without a Woman,” which calls for a one day strike of women worldwide, giving the normal day of celebration a significantly more political tone.

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