As a longtime blogger in the parenting space, I’ve reached that point in Internet years where I can reminisce about posting on a blogger.com template uphill in the snow both ways. From this vantage point, I’ve witnessed a gradual evolution in both the motivations behind blogging, as well as the dynamic of bloggers within the ecosystem of readers and brands.
As a newly-minted digital strategist for a public relations agency, I recently attended the BlogHer Food conference. I went to familiarize myself with the food blogging space and peer into it through marketing-colored lenses. Here are some of my observations and related takeaways: