Jonathan Younger is a Managing Account Supervisor and New York office lead for Ketchum Purpose, where he focuses on corporation reputation, sustainability, social impact and brand marketing initiatives. Jonathan serves as a client counselor and program manager for strategic communications programs that implement brand positioning, thought leadership, marketplace communications and media channel strategies.
Tomorrow is World Water Day: a palatable call-to-action to protect Earth’s most precious resource. Think about how many times today you have turned on a faucet for water – for taking a shower, brushing your teeth, cooking your food, making a cup of tea or re-hydrating after a workout.
It’s so fundamental to our well-being that it’s only fitting that most of our own bodies are made up of this life-sustaining molecule (between 55%-60%).
Imagine if there was a 15-year-old time capsule opened at the United Nations during their announcement of the new Sustainable Development Goals (SDGs) a few weeks ago. The capsule, commemorating the charter of the SDG’s predecessor, the Millennium Development Goals (MDGs), would be filled with relics of yesteryear—a disposable camera, WordArt, an N’ Synch album—an old dial-up modem that allowed for as much “social networking” as instant messaging and email.
This was the year 2000—the millennium, a new age ripe with expectation for the digital era, as well as the hope for what could be achieved through a global partnership to reduce extreme poverty.
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