Generations ago, knowledge about how to protect health, detect disease, slow progression, and cure anything was limited. The communications priorities were for doctors to break the bad news gently and for loved ones to be supportive. Today, with so much more that can be done at every phase, communications can provide insight, drive conversation, inspire thinking, and spark action that protects, improves and extends life.
But it’s clear we often don’t share a common understanding of what important terms mean. Long-held definitions have become obsolete, others inaccurate, and many just too narrow.