With all the evidence that echo chambers polarize society by affirming people’s beliefs, it had to be asked whether this phenomenon is also warping creativity.
Simply put, it is. And the reasons are complex, extending far beyond our reliance on like-minded people and media that echo back what we already think or want to hear.
A new Ketchum-Fast Company survey of creative professionals reveals that most creatives believe they are working in an Echo Chamber because diverse views are insufficiently encouraged or heard in most workplaces.
Why is this still happening in 2017?