Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been in office for a couple of weeks, the rules of engagement have drastically changed.
From “Skype seats” in the White House briefing room to “guidance” on how reporters should cover the administration, the media landscape has been democratized and communicators need a new playbook for how to engage with influencers and reporters. Furthermore, how communicators and others are adapting to the landscape is an important and evolving case study for the public relations discipline.