About KayAnn Schoeneman

KayAnn P. Schoeneman is an accomplished public and corporate affairs specialist with nearly 20 years of experience. She has led complex national and international public and corporate affairs campaigns for foreign governments, Fortune 100 companies and leading trade associations. Among her areas of expertise include reputation management, ally development, coalition building, issue advocacy, influencer engagement and research and measurement. KayAnn has been active in national, state and local politics for more than two decades. She is an active member of the Public Relations Society of America, American Association of Public Opinion Research and the International Association for the Measurement and Evaluation of PR. She also serves as an Adjunct Professor at Johns Hopkins University for the Master of Arts in Communication program. You may follow her on Twitter @Kschoeneman.

Author Archive | KayAnn Schoeneman

What Communicators Can Learn from President Trump’s State of the Union

The State of the Union is more than just a speech. It is a chance for the President to rally his Congressional supporters and the American people behind the policy goals he has set for the coming year. Transforming a speech into action is difficult for every President, and this year’s State of the Union is no different.

There are a few key learnings we can keep in mind, especially for communicators, as the President’s speech will be dissected and reviewed over the coming days:

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What the First 100 Days of the Trump Administration Tells Communicators about the Next 1,360 Days

It’s important to recognize the “First 100 Days” narrative is a media construct and communicators must know how to navigate the construct, whether you are communicating on behalf of a CEO, a nonprofit or the President of the United States. Every administration tries to play down the significance because they recognize that since President Franklin Delano Roosevelt coined the phrase in a Radio Address in 1933, he created a bar that is almost impossibly high to meet.

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How Communicators Are Adapting to the Trump Era

Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been in office for a couple of weeks, the rules of engagement have drastically changed.

From “Skype seats” in the White House briefing room to “guidance” on how reporters should cover the administration, the media landscape has been democratized and communicators need a new playbook for how to engage with influencers and reporters. Furthermore, how communicators and others are adapting to the landscape is an important and evolving case study for the public relations discipline.

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Preparing for the Global Impact of the Incoming Trump Administration

Since his electoral victory last month, the “new normal” in day-to-day business operations includes wondering how the incoming Trump Administration will govern, and what impact the governance will have on corporations, c-suites and general counsels as well as stock price, reputation and ability to operate.

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4 Manifestations of Politics Going Social

Ketchum was on the ground at last week’s Republican National Convention, reporting on how its digital advances can benefit our clients.  Read on for 4 key takeaways.

The Democratization of Influence:  Using Social Media to Share Corporate and Political Messages

Given the maturation we’ve seen in social media since the 2008 election cycle, 2012 is poised to be the first political convention season where the democratization of influence will allow anyone who wants to participate to simply log onto their smart phones and report happenings in real time.   Both the Republicans and Democrats have fully developed interactive programs that incorporate every conceivable social media  platform — from Twitter and Facebook to Pinterest and Flickr — to ensure that anyone interested in convention events has access to those events.

The 2012 Republican National Convention, which began in earnest this week in Tampa, Florida, is on pace to be one of the most technologically advanced political conventions in history.    Access to coverage of events is now so varied and interactive, one can no longer say they are “watching” the convention, rather they are actively participating in convention activities because of the proliferation of various social media platforms.

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The Business of Politics: How Global Corporations Are Promoting Their Interests At the Republican Convention

Global corporations have traditionally used political conventions as an opportunity to engage and connect with decision makers, political stakeholders and key opinion leaders to promote their business interests, and this year is proving no different. What is different, however, is how they are choosing to engage.  It’s not just about glad-handing and bending the ears of Members of Congress at cocktail parties and receptions; it is about finding new ways to spread their influence beyond the physical confines of the Convention venues to reach a broader and larger audience.

In fact, they are embracing the GOP’s theme for the 2012 Convention — a “Convention Without Walls” — complete with a host of new mobile apps designed to enhance the convention experience not only for those attending, but also for anyone interested in following it from afar.

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