About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of an industry-leading 26 Cannes Lions in 2017, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part the DAS Group of Companies, visit www.Ketchum.com.

Author Archive | Ketchum

Retail Roundtable: Can Brick-and-Mortar Thrive in an Omnichannel World?

These are dark days for many retailers, especially those brick-and-mortar stores that are losing store traffic and market share to aggressive ecommerce retailers.

By some accounts, as many as two-dozen major U.S.-based retailers are in danger of bankruptcy due to poor credit ratings. More than 3,500 stores – and counting – have closed thus far in 2017. And countless malls and shopping centers are facing vacancy rates that dwarf those of the Great Recession of 2008.

Is the ecommerce tsunami ushering in a sea change for traditional retailers? Or is the brick-and-mortar environment simply experiencing a natural evolution, which will sacrifice weaker players and leave stronger, innovative, omnichannel companies poised for long-term success?

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Our Fave: Trainer of the Month (Ketchum F.I.T.)

Meet Kristi Molinaro, the 30/60/90 HIIT maker and member of the Ketchum F.I.T. influencer network

These classes are a big deal! What inspired the start of 30/60/90?

After years of being a successful trainer in the early 2000s, but feeling like there was a better way, I stumbled upon a personal training certification book about how muscles don’t know sets and reps – they only know fatigue and failure, and the most important thing is to hit failure in the first ninety seconds of any movement. This was a light bulb moment for me. Now 10 years later, classes are often up to 50% men, there are over thirty 30/60/90 instructors and close to 4,000 people who take 30/60/90 every week religiously.

For the busy guy or gal on the go, why should they pick 30/60/90 as their go-to work out?

30/60/90 works and it works quickly! The class is around 38 minutes from start to finish and you get your cardio workout, including anaerobic pushes, strength workout to failure and core work.

You must have the energy of an energizer bunny! What inspires you to teach multiple fast-paced, heart-pumping classes daily?

Honestly the community is what has inspired me to teach between 17 and 22 classes a week for the past decade. The love of this class is truly unbelievable. Being able to help people change not only their bodies and fitness levels but also their minds and meet a whole new group of friends at the same time – what’s better than that?

What do your clients rave about after your class?

People who take the class frequently not only lose weight and gain strength, they also get a new attitude. We have a saying in 30/60/90 – ‘you can do anything for 15 seconds’…this is true in so many areas of our lives. Plenty of things seem daunting when you look at the big picture, but if you just take it one day at a time, one hour at a time, one minute a time you will be surprised what you can accomplish.

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VIDEO: A look ahead from Capstrat’s future CEO

As Seen In…Capstrat.com

This week marks a change at Capstrat. On Tuesday, we announced new roles for our founder Ken Eudy (Chairman) and me (CEO/President), effective January 1. This transition, planned over time to ensure continuity in our leadership, is a significant change for our agency.

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Become a Ketchum Intern. It’s Life Changing.

ketchum summer fellows

In order to go somewhere special, you need to start somewhere great. For aspiring college PR interns, that start is at Ketchum. Representing what it means to be a global firm with highly respected leadership, a celebrated culture, and the ability to always remain on the cutting edge of the industry, Ketchum holds firm to its position as a true industry leader.

When I was a student in college, I was introduced to Ketchum early-on thanks to an internship opportunity that allowed me to interview with several different PR firms. Of all of the agencies that I interviewed with, Ketchum stood out the most. The work that I would be doing there sounded particularly intriguing, the challenges provided for me seemed like they would educate me on how to enter the PR world, and the type of people that I would be working with appeared to be both friendly and mentor-like. Based on those key traits, Ketchum’s internship opportunity became the clear go-to choice for any student (such as myself) to intern at.

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