It is no mystery that technology is integral to every part of our lives and it is no different with regards to health. The interesting thing is, as we look into what people are doing to achieve their health and wellness aspirations, they are relying more and more on technology and seemingly less and less on the experts for insights and advice. We see technology emerging as today’s alpha health influencer.
This was the over-arching finding we unearthed in Well-th: Ketchum’s Health and Wellness Trend Report, a review of today’s health and wellness drivers and trends, in addition to some key implications for marketers and companies who are seeking to reach consumers with health and well-being products and offerings.
With the use of technology comes responsibility. There is so much information available and so many brands are trying to reach consumers, that we have the opportunity to curate content – deliver target health and well-being information and tools to key audiences and intersect them where they are searching for it. This way, we can help position brands as trusted guides in the vast health and wellness space.