As a creative director, I truly believe this: if you’re a client (current or prospective) and my ideas are not a wee bit outside of your comfort zone, I’m probably not doing my job. (By the way, this is different than me making most of the people around me, young and old, uncomfortable, but that’s another post entirely).
I bring this up today because not too long ago, I mentioned this notion in a new business pitch and there was some head nodding, but also a whole lot of nervous laughter. At first, I chalked this up to the normal, status quo response, but I got to thinking about it a little more, and it started to trouble me.
No, not the reaction – but my own premise of a little necessary discomfort.