About Melissa Barry

Melissa is a Senior Consultant on the Organizational Effectiveness team based in our New York office. As an organizational psychologist, she works with various groups throughout Ketchum network and the complementary business units. Melissa helps to counsel teams on strategy implementation, organizational productivity, acquisition integration, team dynamics, and more. In her free time, she enjoys traveling, trying new restaurants, and photography. You can follow Melissa on Twitter @melissabarry.

Author Archive | Melissa Barry

Workplace in the Workplace

I recently had the pleasure of speaking at the PRSA Communications Connect Conference in Denver, Colorado. It was an excellent conference filled with 250+ of the smartest minds in internal communication, focused on how communicators can stay current in today’s rapidly evolving technology and social media landscape.

My session was about Workplace by Facebook and how Ketchum is using the platform across our global network. My co-presenter, Anand Dass from Facebook and I spoke about trends in technology and communications, how Workplace is solving some of the challenges around connection and collaboration in modern organizations, and Ketchum’s story of how we use the platform.

Implementing an enterprise social network, such as Workplace, in your organization, can lead to benefits that include…

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Breaking Through for Our Employees

At Ketchum, we pride ourselves on being an agency that is recognized for delivering break through work for brands throughout the world. We are known for our award-winning creative and innovative ideas. However, an agency doesn’t deliver great work. The people who work for the agency do.

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10 Steps for Effectively Facilitating a Meeting

Time is precious. For marketers, workplace meetings have the potential to be great moments to brainstorm the next revolutionary idea, discover a new approach to idea generation that can change the industry, or create the next new employee program that makes your company an even more desirable place to work. On the other hand, if not planned well, meetings also have the potential to be a waste of time and participants can leave the room feeling uninspired and unproductive.

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Think About Your Work Environment and Optimize Your Productivity

Would you ever cook breakfast in the shower? Probably not. Making breakfast is an activity that typically takes place in a very specific environment – the kitchen. We plan our non-work activities to take place in particular spaces; so why not do the same for our tasks at work.

As an organizational psychologist, I focus on human behavior in the workplace. There are ample studies about the best time of day to perform certain tasks – the best time to send an email, hold a conference call, make a big decision, etc. To complement that school of thought, I believe there are also ways to be more productive by tackling the right tasks in the right environments.

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3 Tips to Connect Your Global Organization (Video)

Global organizations service clients throughout the world with diverse and talented teams and create revenue through a variety of streams. But large, cross-border talent pools require stepped-up communication and connectivity in order to work seamlessly and drive success. How can leaders think beyond the four walls of a local office and capitalize on the clear benefit of having a globally integrated team?

Here are some modern tips to ensure your global company stays connected…

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The Lunchtime Experiment

Research has shown that two-thirds of office workers eat lunch at their desks. I know I’ve been guilty of that, thinking that I’m more productive when I work on those PowerPoint slides while simultaneously finishing off my turkey sandwich. However, there’s an abundance of research to support the benefits of stepping away from our monitors for our midday meals.

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Working From Home During a Blizzard? S’no Problem!

If you live in the northeastern part of the United States and have been pummeled by snow over the past 24 hours, you are probably working from home today. However, a snow day doesn’t need to be a lost day. It can actually be a great time to concentrate, catch up and even get ahead.

Here are some tips for you to work most effectively from your “home office.”

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Our Brains at Work… Literally

As an organizational psychologist at a communications firm, I often keep up with human capital trends by stepping outside the walls of Ketchum and learning from my peers at industry events and conferences. I recently attended the annual Organization Development Network Conference in Philadelphia, and a recurring theme among the many thought-provoking speakers was neuroscience in the workplace. Two trends in particular stood out to me as especially noteworthy for their potential impact on the way we approach our work.

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Learn to Manage Your Energy Efficiently

Manage Your Energy

In addition to working full-time, all of us have busy lives full of responsibilities, and it can be a challenge to keep up with everything without becoming utterly exhausted.

The fact that we can all relate to this is why one of the most popular Ketchum University learning opportunities, offered by the agency is the “Managing Your Energy” workshop. This workshop focuses on ways employees can plan, do and renew in a more efficient way in order to conserve energy for the most important tasks that need our focus and attention.

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Getting Past No

Think about the last time you came up with an exciting, insightful, creative idea. Picture how deeply committed you were to this concept, and how exhilarated you felt as you began to share it with others. Pretty nice, right? Now remember how it felt when the idea got shot down by someone who didn’t share your passion – and, worse, who had the power to kill it completely.

What went wrong? Whomever we are trying to share a creative idea with, we all struggle with this question. How can we as individuals be so connected to a concept while others – clients, colleagues, spouses, or friends – can’t even begin to wrap their heads around it?

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