About Melissa Kinch

Melissa is a Partner/Director, Ketchum West specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

Author Archive | Melissa Kinch

Is There Public Permission for Technological Innovation in Food?

Melissa Kinch speaking at Future Food Tech.

From feeding a growing world population with the same land and resources, eliminating food waste, improving nutrition for people everywhere, and reducing farming’s environmental impact, our world has a lot of food challenges on its plate.

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Unlock Your Most Powerful Reputation Asset: Your Employees

Many refer to today’s corporate landscape as the “reputation economy,” with consumer decisions becoming increasingly dependent on online reviews and opinion leaders. We believe the same is happening within many corporations, where opinions are being formed not only by a combination of influencers, media, pundits and activists, but also through interactions with a brand’s most powerful reputation asset: its employees.

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