About Michelle Carney

Michelle R. Carney leads Ketchum Sports & Entertainments original branded film and video offering.

Author Archive | Michelle Carney

Seven Trends From SXSW: A Future in Flux

Social responsibility has moved from the edge of a brand’s identity to the center.
And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in a culture where they can’t afford to NOT have a point of view.

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