About Mike Taylor and Danielle Klooth

Mike Taylor is a Vice President within Ketchum's Healthcare practice. Danielle Klooth is a Managing Account Supervisor within Ketchum's Healthcare practice. Both reside in our San Francisco office.

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Communications Lessons from the Empowered Healthcare Consumer

Healthcare spending has comprised a very large and growing portion of the U.S. economy for decades, and healthcare policy is a constant in the national media dialogue. At the same time, even with those two fundamentals remaining largely unchanged, there is a massive shift taking place where consumers, driven by Millennials and GenZ (and GenZennials), have taken ownership of their personal wellness in an unprecedented way. Traditional healthcare providers, and newer alternative wellness companies, are succeeding in the marketplace by taking notice and connecting with young consumers who increasingly view their “health” equal to their “wealth.” Therefore, coining a new train of thought: “Well-thy.”

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