This post was written by Phyllis Fair, Communications Advisor, FedEx Services and originally appeared on the FedEx Blog (client).
First, you start with one part Communications with an equal part of Marketing. Next you follow that by adding a heaping of Information Technology (IT), a dash of Human Resources and Customer Service. Then you top it off with some Finance and Operations. You mix all the ingredients together and voilà you have a social business blend. Of course, ingredients and the amounts can vary depending upon the company.
I bet you’re wondering what is she talking about. What is a social business blend? I’ve never heard of that drink. Well, I’m glad you asked. Let me tell you, and no, it’s not the latest fad drink.