About Rafi Mendelsohn

Rafi has a wealth of experience working across voluntary and corporate sectors successfully raising exposure of clients in ongoing and short-term projects in the UK, internationally and even in space through the international space station! His corporate client portfolio has seen me work on a diverse range of corporate clients including multinationals, law firms, property companies, publishers, recruitment agencies, technology companies and pharma. His knowledge of the not-for-profit sector has enabled him to implement a wide range of media relations campaigns across the educational and charitable sectors. This work has seen him coordinate numerous PR opportunities with politicians and heads of state.

Author Archive | Rafi Mendelsohn

Social Media and the Presidential Elections: Lessons for the UK

By on November 8, 2012

2012 has been the year that social media changed the way elections are run.

Don’t agree? You would have valid reason not to. After all, it was at the last Presidential election in 2008 in which Obama used Twitter to announce the selection of his running mate, current vice-president Joe Biden. Similarly, online platforms had a big part to play in Obama raising $750 billion for his campaign in 2008.

However, when you consider that in 2008 Facebook had a ‘mere’ 100 million users and Twitter only 1 million users, we can appreciate the drastic difference in penetration that social media has four years later, especially when considering that 50% of Americans in 2012 are using social networking sites (as compared with 22% in 2008). US politicians have also sat up and noticed this development with 90% of senators now owning a Twitter account.

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Social Media: Changing Forms of Communication

By on July 18, 2012
Social Media: Changing Forms of Communication

Have you ever wondered if social media engagement is even right for you? Check out a few recommendation by our strategist Rafi Mendelsohn on how to create a goal-orientated social media strategy that is engaging, authentic and part of a bigger PR plan.

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