“Mommy bloggers.” A term in our industry that rarely doesn’t conjure up a reaction. The idea that moms, already a population that overindexes on opinion-sharing, have a sub-industry of online websites where they can share judgment on life, has rubbed some the wrong way.

PR practitioners are familiar with mommy bloggers as a coveted influencer group – an (increasingly paid) medium for their brand’s message. So the thought of mommy bloggers gathered together at a conference may inspire some public backlash from non-mommy bloggers and mainstream media (see Katharine Rosen’s recent Wall Street Journal diatribe on mommy conferences serving as veiled benders away from husband and kids).

As far as world problems go, hunger seems an obvious one. We all consume food and we’ve all heard that rumble from the stomach when we go a bit too long without any. Every day we interact intimately with food, so theoretically we should understand the issues faced when one must go sans food, right? Hunger doesn’t seem complex; it seems cut and dry.

In reality, most of us have a weak grasp on the true food issue. Toss out the word “hunger.” It’s too non-descript, and, besides, most of us designate hunger as a only a 3rd world issue—not one for America. Now what about the phrase “Food Insecurity”? A household is food insecure if it does not have consistent access to the right amount and quality of food for a healthy, active life. This is the topic at hand in Aspen, and one must assume that if it’s talked about at Aspen, it’s critical.

Unlike Davos, Cannes, and TED, Aspen can fly under the radar…unless you’re in an elite group of thought-leaders who convene in the mountains to discuss the world’s biggest issues (sounds cool, right?). Each summer, roughly 300 speakers assemble to prompt discussion around diverse topics such as the pressures of an exploding population, the roots of societal values, and America’s obsession with sports and athletes.