Critics claim that Wikipedia has become too powerful and that it operates without the recognized processes or oversight common for more traditional media. While errors in traditional media can be dealt with swiftly through well-established processes, the process of introducing changes to Wikipedia’s pages is different. This is the issue that puts Wikipedia in conflict with the public relations industry.
However, engaging with Wikipedia correctly represents a massive opportunity. Wikipedia is the sixth most popular website in the world according to web information firm Alexa; beaten only by Facebook, Google, YouTube, Yahoo and Baidu.com. It is a crowdsourced online encyclopaedia of more than 20 million topics in 285 different languages and is frequently the starting point for online research.