About Stephen Waddington

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too. Connect with him on Twitter: @wadds

Author Archive | Stephen Waddington

Do PRs Need to Jump Onto Google+?

If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes.

Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity ideally suited to the skills of the public relations industry.

Google+ was followed in April 2012 by a second change to the Google search algorithm called Penguin. This removed sites that had built their authority by building low quality spam links.

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A Six-Second Revolution: 10 Ways to Use Twitter’s Vine

Twitter introduced a video service recently called Vine. It enables you to create a six second video and share it with your social network.

It has huge potential as a means of storytelling for communication, marketing and public relations. Brands such as Gap, The Daily Beast, NBC News and Urban Outfitters have been quick to jump on board.

The app is only available on iOS at the moment. There’s no news of when other flavors such Android will be available but according to Twitter’s Vice President of Product, Michael Sippey they are in the works.

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Social Media Wake-up Call for Laggards

How do you convince skeptical managers of the value and benefit of social media?

That was a question that was raised at a conference for the further education sector last week where I gave a keynote on social media and reputation management.

The digital marketing event in London, UK, was hosted by the Association of Colleges. The audience was made up of communication and marketing practitioners from further education colleges in the UK.

The primary audience for colleges is 16 to 18-years-olds seeking both academic and vocational qualifications. Every piece of available data reports that this audience segment has a voracious appetite for social media and its consumption of traditional media is diminishing fast.

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