I caught up with Ketchum’s Ben Foster via a Google Hangout earlier this week. He’s a senior member of our US digital team and a teacher at DePaul University, Chicago. Foster has been trialling Google Glass for the last month or so, after making a pitch to be part of the #IfIHadGlass project.
We talked about his pitch and what he’s learned about how content is served from Google Now or Wikipedia, and recorded via the wearable device. Always-on content marketing is an increasingly popular means of brand engagement. Yet Glass provides one of the first opportunities for brands to truly engage with consumers in a continuous and predictive way.