If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes.
Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity ideally suited to the skills of the public relations industry.
Google+ was followed in April 2012 by a second change to the Google search algorithm called Penguin. This removed sites that had built their authority by building low quality spam links.