About Tamara Jacobs

Tamara Jacobs is an SVP with Ketchum Sports & Entertainment. A global client director, she provides strategic leadership in public relations, sports marketing, sponsorships and brand building with a view to reaching key audiences by maximizing sponsorships and communications. Tamara is an Olympic and golf expert that has led award-winning client programs to help brands achieve and exceed their goals, in particular within the Olympic Games space.

Author Archive | Tamara Jacobs

He’s Back! What Marketers Can Learn from Tiger Woods

We all seek greatness, whether it’s from the products we use, the people we surround ourselves with, the brands we like or even in ourselves. It’s the story of our times. It’s also the story of great sport. As all eyes turn toward the first of this year’s golf majors, The Masters, suddenly there is even more anticipation and expectation. Why? Because Tiger Woods is back, once again commanding headlines, fascination and even the odds. Without a PGA TOUR win since 2013, Woods’ play during his comeback this year has made him the odds-makers’ favorite at 8-1 for a victory in Augusta.

So, why do people care so much about Tiger Woods? It’s simple, we still care because we miss the greatness. Woods erupted onto the scene with one of the most meteoric rises ever, and then fell apart in an equally stunning and most public collapse. He drew mores eyes to him, and to the world of golf, than any other golfer ever. He was compelling, a unique combination of skill and aloofness, yet with a magnetism that appealed to every  American. TV ratings, crowds and prize money all increased significantly. People had to watch. And just as equally, people had to watch his fall from grace.

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Going Big for the Gold: A View from Inside PyeongChang

Every two or so years, members of the Ketchum Sports & Entertainment team enter the “Olympic bubble” where we live, eat, breath, and sleep the Olympic Games – arriving well ahead of the Olympic flame that lights the cauldron and staying until it is extinguished. Hardly noticing that there is a world outside of the Olympic Games, we experience the sensory overload of crowds, lines, sports, media, athletes, music, food, culture, and new customs. Here’s a glimpse of what we are seeing from the inside at the Olympic Winter Games PyeongChang 2018…

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