About Tamara Jacobs

Tamara Jacobs is an SVP with Ketchum Sports & Entertainment. A global client director, she provides strategic leadership in public relations, sports marketing, sponsorships and brand building with a view to reaching key audiences by maximizing sponsorships and communications. She has led award-winning client programs that have helped brands achieve and exceed their goals, in particular in the Olympic Games space.

Author Archive | Tamara Jacobs

Going Big for the Gold: A View from Inside PyeongChang

Every two or so years, members of the Ketchum Sports & Entertainment team enter the “Olympic bubble” where we live, eat, breath, and sleep the Olympic Games – arriving well ahead of the Olympic flame that lights the cauldron and staying until it is extinguished. Hardly noticing that there is a world outside of the Olympic Games, we experience the sensory overload of crowds, lines, sports, media, athletes, music, food, culture, and new customs. Here’s a glimpse of what we are seeing from the inside at the Olympic Winter Games PyeongChang 2018…

Continue Reading