About Tom Earl

Since 2013, Tom Earl has specialized in providing data-driven counsel to some of the most successful global businesses across corporate, technology, consumer and healthcare verticals, leading Ketchum’s digital research and analytics capability in London.

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Data as a Tool to Fuel the Creative Process

Working within one of the largest global networks of research professionals in the communications industry opens your eyes to a few things.

You realize the sheer volume of data that is out there at your disposal to help improve research and communications decisions, and how little you know about something without the added dimension of measurement. At the same time, you realize that, at times, data can be perceived as a roadblock in the creative process.

Here are three ways our industry can embrace data as a creative tool and change that perception…

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