About Tristen Sechi

Tristen is a Digital Strategy Director at Ketchum. Her work in both creative and strategy has led to a number of Cannes Lion short-list honors as well as digital-specific honors from the Shorty Awards. Her expertise spans outside the realm of digital marketing, having also led creative strategy across traditional advertising campaigns over the years. Tristen is an innately curious lifelong learner. She most recently received a Women in Leadership certification through Cornell and a certification through MIT on Artificial Intelligence: Implications for Business Strategy. She is also the co-founder of the women's workplace and wellness advocacy site, Not Quite There Yet.

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Five Things I Learned from MIT’s “AI: Implications for Business Strategy” Certification Program

Here’s the thing; as marketers, you need to be pretty aware of the various ways AI is impacting our lives. A few prime examples of AI in action include social media and newsfeed algorithms, social listening algorithms, and natural language processing bots and assistants. AI is officially 2018’s hyped technology, and chatter about its proliferation has not yet reached its apex. In fact, as our CEO, Barri Rafferty, noted, one of the primary focuses of the 2018 World Economic Forum was the impact AI is starting to have on our society.

With all of this in mind, I decided to seek out some subject matter knowledge through a certification program with the MIT Sloan School of Management called, Artificial Intelligence: Implications for Business Strategy. 

Here are some key lessons from the program…

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