About Valerie Pritchard

Valerie Pritchard is a Senior Digital Strategist based out of the New York office. When she’s not at work, Valerie enjoys traveling and checking out new restaurants – preferably at the same time. Valerie is a PR News Rising Stars 30 & Under award winner, leader of the Ketchum Book Club and an aspiring dog owner.

Author Archive | Valerie Pritchard

From Harambe to Fiona: A Reputational Turnaround Success Story

Follow: @CincinnatiZoo

The internet’s hottest influencer doesn’t have her own social channels. I know what you’re thinking: you can’t call yourself an influencer without social channels – that’s completely hypo-critical. And you’d be right about one thing: I’m talking about a hippo, and she is definitely a critical part of the story here.

Today, I’m taking a deep dive into Fiona the Hippo’s rise to internet superstardom and how she helped the Cincinnati Zoo orchestrate a brilliant reputational overhaul.

Continue Reading