Buzzwords

I grew up in a one-stop-light town in rural New England. 
 
So it came as something of a revelation when I eventually made it to the bright lights, big city, and in my first class at university, the Journalism 101 professor opened things up by announcing the newest entries in the Oxford Dictionary of English. 
 
It hadn’t occurred to me that the dictionary was a living, evolving record of the way we talk, not just a freshman’s most valuable resource. 
 
My instructor was the classic, crusty, cantankerous news editor type, and that must be why I so distinctly recall the way he lit up as he revealed the one he loved best — “uptight.” His face squinched up with exquisite expression as he said it. He smiled.
 
That memory came flashing back this morning when my morning radio show announced a selection of the latest 2,000 entries, to be published today. 
 
Among the new buzzwords are vuvuzela (ha) and cheeseball (someone said to be lacking in taste) — not to be confused with cheesehead. That’s a diehard fan of the Green Bay Packers, an American football team from an area that happens to produce the best damned cheddar in the country.
 


Vuvuzela
 

Cheesehead
 
My personal favourite, because, after all these years, it goes so well with “uptight” is . . .
 
“chill pill.”
  
For the full story, click here.

About Jon Higgins

Jon Higgins is responsible for Ketchum’s offices in Asia, Latin America and Middle East & Africa. In these regions, he is responsible for client stewardship, business development, and new ventures, as well as enhancement of the agency’s global reputation for creativity, innovation, and thought leadership. Jon is a member of Ketchum’s Executive Committee. Prior to assuming this role in 2008, Jon was CEO of Ketchum EMEA, covering offices in the U.K., Germany, France, Spain and Italy, as well as an exclusive network of 20 affiliates. In addition, Jon helped lead the creation, global launch and agency integration of the Ketchum Programming Process (KPP), an ambitious undertaking aimed at leveraging the agency's digital strategy, creative resources and unique culture into a consistent approach to client programming. Jon is based in Washington, D.C. He holds a bachelor’s degree from the University of Southern California.

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