Can you remember what life was like before you discovered social media? It’s hard to believe how much of an impact something that I first began using only five years ago has made on the lives of billions of people. This new type of media has influenced so many aspects our society, including the way we do business.
In 2010, FedEx and Ketchum set out to gather best practices about digital and social media from leading companies across a variety of industries. You can explore the study’s findings here.
Because the social media landscape has changed so drastically from 2010, this year we decided to conduct a follow up study, the 2012 FedEx/Ketchum Social Business Study, focusing on social business – leveraging social tools, technologies and strategies that transform the way enterprises interact with internal and external stakeholders to generate co-created value, I was amazed to discover the breadth of change in companies’ approach to “going social” inside and outside organizations. So what are some of the things that have changed over the last two years?