I have been lobbying for Ketchum to launch a blog and volunteered to oversee the Culture and Trends section. In a recent staff meeting, I discussed the need for all of us to have more courage to experiment and innovate and present clients with new ideas in unique ways. In my entire career as a brand marketing based professional, the best ideas have always come from trend-based thinking and finding ways to connect brands to the jet stream of culture. This section will be in constant beta, inviting employees from all facets of the agency to tap their networks for nuggets of inspiring information. Whether you find inspiration from trend sites (www.trendhunter.com and www.lsnglobal.com), meme sites (www.mashable.com and www.knowyourmeme.com), friends in social networks, or in your own corners of the Internet or real world, this is the place to shape them with colleagues, and beyond. Are you up for the challenge?
About Barri Rafferty
Barri is the CEO of Ketchum’s North American operations and also oversees Ketchum Digital. She has also served as the Director of the New York office and has led Ketchum’s brand marketing and entertainment units as well as its Atlanta and Dallas offices. Barri brings more than 20 years of PR experience leading a wide range of integrated communications, branding initiatives, and corporate reputation campaigns. When she is not managing the Ketchum North American offices, Barri can be found on the sidelines with her husband watching her son and daughter play soccer, volleyball or dance; listening to live music, out with her girlfriends or traveling with family.