Courage

I have been lobbying for Ketchum to launch a blog and volunteered to oversee the Culture and Trends section. In a recent staff meeting, I discussed the need for all of us to have more courage to experiment and innovate and present clients with new ideas in unique ways. In my entire career as a brand marketing based professional, the best ideas have always come from trend-based thinking and finding ways to connect brands to the jet stream of culture. This section will be in constant beta, inviting employees from all facets of the agency to tap their networks for nuggets of inspiring information. Whether you find inspiration from trend sites (www.trendhunter.com and www.lsnglobal.com), meme sites (www.mashable.com and www.knowyourmeme.com), friends in social networks, or in your own corners of the Internet or real world, this is the place to shape them with colleagues, and beyond. Are you up for the challenge?

About Barri Rafferty

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries. Barri leads Ketchum’s Global Leadership Council to guide the strategy, client service and performance of the agency. Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award. Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance - especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

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