Camp Ketchum Begins

Camp Ketchum Begins

It was back in the summer of 1986 that Ketchum first brought to life a camp experience for promising up-and-coming employees as a way to build an esprit de corps among this group of Ketchum future leaders – helping them develop as leaders as well as learn about Ketchum methodologies and all we have to offer clients. Our world, and, of course, Ketchum, were different places then. Reagan, Gorbachev and Thatcher were on the international stage; U2 and Bono topped the charts; Argentina took the World Cup; and Germany was still divided into East and West. There was no Facebook, no blogs. In fact, IBM just unveiled the PC Convertible, the first laptop computer. Ketchum, for its part, was a fraction of the size it is today but had already earned a reputation for being a creative agency with great collaborative spirit and a strong commitment to professional development. Our culture had already become distinct.

Continue Reading

Meeting With Jonathan Kopp Plus Google+

For those of you who don’t know me, one of my tasks at Ketchum is to manage Ketchum’s Facebook page. (Yes, that was me shamelessly plugging Ketchum’s page. Please “like” it!) Anyway, I was in a meeting with Jonathan Kopp, Global Director of our digital media group, Ketchum Digital, and in the middle of our meeting, Jonathan’s Google+ rang. ChanMi Park, a Project Coordinator at Ketchum, joined Jonathan’s “hangout,” and I was able to capture the exchange on my phone. The video below shows some of the new cutting-edge features of Google+ in action as well as how Jonathan truly lives in the digital space. How will these gadgets challenge the dominance of Facebook? Check out the video and let me and Jonathan know what you think. 

Continue Reading

Facebook and Brands in the EU

Facebook and Brands in the EU

I have already made a reference to the excellent Socialbakers.com site for Facebook stats. Perusing this for a client project, I made up this nice table I haven’t seen anywhere else, focusing on what the relationship is between the Facebook presence and brands. When comparing the top-five most “liked” brands in each of the countries, I found the situation described in this chart:

Continue Reading

A Momentous – and Dubious – AP Style Change

A Momentous – and Dubious – AP Style Change

The news first broke on March 18 in a tweet on the AP Stylebook Twitter feed:With this less-than-140-character announcement, the normally sound Associated Press Stylebook rocked the world of style and usage by sanctioning the hyphenless spelling of “email” in its online edition and made it further official in May with the inclusion of it in the new 2011 edition of its spiral-bound book.While many PR pros, journalists and writers may scratch their heads over what the big deal is about the ratification of this spelling – especially considering this has been the most common spelling for some time and that British English speakers have long used this spelling — this update is in fact a disappointing concession to people’s aversion to using hyphens and the speed-is-everything mindset that characterizes today’s writing. More to the point, this spelling is a travesty, and for this reason, I would like to take a moment to explain why the hyphen is so important in the spelling “e-mail” and help careful writers understand this distinction and make the best decision about this spelling going forward in the new era of AP-style-approved “email.”

Continue Reading

For the Love of Change

What drives change? Models on change and transformation suggest that it requires a cause – a critical reason why to change in the first place. This can be a less or more dramatic cause, commonly known as the sense of urgency, or the burning platform. Fair enough. Changing habits, patterns, beliefs and behaviors requires a lot of effort. So why the hassle if it wasn’t for a significant reason?  In reality this does not always seem to work out. Even the most dramatic situation – be it in personal or business life – does not necessarily get the change going. As change communication consultants, we usually address this kind of change resistance by reinforcing the cause; adjusting the cause story; spending time and effort on structuring the upcoming change process into goals, phases, and milestones; and creating toolkits and trainings for managers.

Continue Reading

The Cannes Effect

This summer, I’m serving as a guest commentator for the Holmes Report’s Think Tank blog and sharing my thoughts on a number of timely news issues. In my latest post, I offer some thoughts on how criticism of PR agencies’ showing at the recent Cannes Lions International Festival of Creativity is a big fuss about nothing. I invite you to check out the full post here and let me know what you think.

Continue Reading

Is Time 'to Think' Valued?

Is Time 'to Think' Valued?

In my third post as a guest blogger for the PRWeek Insider blog this week, I share an experience that showed me the importance of including downtime in a busy schedule and the value downtime can offer in helping to be more focused and productive. I invite you to check out the full post here and let me know if you agree or have had a similar experience.

Continue Reading

For Women Only

For Women Only

This week, I’m a guest blogger for the PRWeek Insider blog and am sharing some perspectives on several PR topics that have been on my mind lately. In my second post, I talk about the challenge for women to more assertively manage their personal brand and become more vocal in the news for their industries. I invite you to read the full post here and share your thoughts with me.

 

Continue Reading

China Speed

China Speed

Earlier this year, Ketchum made a major move in its global expansion by increasing its investment in our Greater China operations to a majority position. And as one of the first of many steps to fully bring our China colleagues into the Ketchum family, we are now working to bring Ketchum University to China. To this end, I recently had the privilege of visiting our Beijing, Shanghai and Hong Kong offices to introduce our learning program, gather information from them on what they most need, and deliver Ketchum’s leadership development program to their senior staff.Three things stood out for me on this trip: the tremendous energy being generated by China’s rapid economic growth, the sense of the dizzying speed of change that its people have, and the strong desire to connect and integrate with the global community.

Continue Reading

Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

Integration, 360, BAL . . . Is There an Easier Way to Slice the Pie?

This week, I’m blogging for the PRWeek Insider blog on several timely PR topics. My first post looks at integrating different agencies’ skills and services into one cohesive approach for a client campaign and the related challenges we sometimes experience. I invite you to read the full post here and share your experiences with me.

Continue Reading