Video Recap of Camp Ketchum

Camp Ketchum has come and gone, but not before new connections were made and Ketchum’s global bond grew stronger.What exactly is Camp Ketchum? Here’s a summary in the words of Ray Kotcher, Senior Partner and CEO of Ketchum: “It was back in the summer of 1986 that Ketchum first brought to life a camp experience for promising up-and-coming employees as a way to build an esprit de corps among this group of Ketchum future leaders – helping them develop as leaders as well as learn about Ketchum methodologies and all we have to offer clients.”

 

This year’s session was held in Quebec, Canada and brought together 76 of our colleagues from 38 offices in 16 countries. While Camp was taking place, our videographer was fast at work capturing moment after moment. I’d love to try and paint a picture of what Camp Ketchum is, and was, but the video below will do a much better job. Take a moment and watch the video to learn what Camp Ketchum is all about.    Blog PostsIf you missed any of the blog posts written while Camp was taking place, take a look below and catch up on anything you may have missed.

“Camp Ketchum Begins,” by Ray Kotcher, Senior Partner and CEO “Shaping Future Leaders,” by Barri Rafferty, Senior Partner and Director, New York “RASCI: A Tool for Greater Teamwork,” by Christiane Schulz, Partner and Managing Director, Berlin “The World Meets at Camp Ketchum,” by Rachel Wallins, Partner and Global Director, Human Resources “The ‘Break Through’ Five,” by Karen Strauss, Partner and Chief Innovation Officer “Camp Ketchum: In Over Our Heads,” by Robert Burnside, Partner and Chief Learning Officer”Camp Ketchum: Knowledge, Passion, Friendship,” by Isaac Mark, Vice President and Executive Producer, Video and Multimedia “The Changing Communications World,” by Peter Fleischer, Partner and Senior Counselor “A Painfully Awesome Experience,” by Andrada Morar, Head of Social Media, Amsterdam

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Facebook and Brands in Latin America

Facebook and Brands in Latin America

Inspired by a Gianni Catalfamo post about Facebook and brands in Europe, I was encouraged to do the same with Latin America. First, because I am Brazilian and I live on this side of the planet; second, because Latin Americans on Facebook already total more than 100 million users and the region has seven of the 25 countries that have the most people that use Facebook (Mexico, Brazil, Argentina, Colombia, Venezuela, Chile and Peru).

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Five Facts About Cause Consumer Engagement

As CMOs and other senior marketing executives spend more of their budgets on purpose-driven marketing, it’s critical that they know how to achieve true consumer engagement for a brand. Cause consumer engagement is a primary way to get consumers to take action and make a purchase, but a recent study shows that there are some do’s and don’ts that can help make a campaign successful. In the video below, I offer some of my perspectives on the highlights of Ketchum’s Cause Consumer Engagement Study, which was conducted as part of the 2011 BlogHer Social Media Study, a study that examined the purchasing behaviors of social media users, probed how users feel about the role of technology in their lives, compared media usage patterns, and gauged the level of relevance among different types of media.  Cause Consumer Engagement Study Highlights

People are willing to change purchase behavior if the cause aligns with their personal passions and impacts themselves, their community or someone close to them.
Passion for a cause is the top reason why Americans evangelize a particular brand and the cause it supports, with 38% of adults saying it was the primary reason why have written, blogged or tweeted about a brand and cause.
People want cause support to be simple and easy; 48% are most receptive to programs in which companies donate a portion of sales to a cause, and 38% want companies to make it easy to support a cause online (e.g., become a Facebook friend).
Americans are most passionate about causes supporting breast cancer initiatives (44% of national sample, 48% of BlogHer), animals (36% and 29%) and children’s causes (35% and 52%). 
While one-third of Americans report telling a friend or family member about a brand that was supporting a cause, nearly half of young adults were likely to do so. 

 

While many cause consumer engagement programs have done more for word-of-mouth and brand affinity than sales, this research reveals how to turn talk about a cause into action that elicits consumer engagement and sales. What do you think? I would love to hear your comments.

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Digital Tweets from Ketchum Peeps

From a 1995 “So, what is this Internet” video from MTV to the latest mobile technology, we have a fun mix of tweets from Ketchum employees this week. By the way, if you’re seeing this post for the first time, check out last week’s edition to learn more about “Digital Tweets from Ketchum Peeps” is all about.

by @rafimendelsohn — One in five people now begins his or her job searches online via social networks http://ow.ly/5S4sG 
by @jonathankopp — Here’s a worthwhile read about the battle over online search. “Can Microsoft Make You ‘Bing’?” via @nytimeshttp://ht.ly/5RxRN. 
by @ryanshell — A classic must watch! “So, what is this ‘Internet’? MTV News offered a primer — in 1995″ http://tinyurl.com/3ch6xon   
by @adamkornblum — New Facebook Analytics Tool Digs Deeper Than Insights http://t.co/ofZhlzY” via @mashstartups @mashable#Ketchum 
by @andradamorar — #QR codes? Think again. There’s a new kid in town. A sexier one: http://t.co/Ih4PYoY#layar#in

Thanks for reading today’s post, and as always, feel free to share the information with your network. Oh, and happy Friday!

 

 

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The 8 Best Apps and Gadgets to Kick-start Your Healthy Life

For those who don’t know me, I’m very, very obsessed with technology. I’m all about reading about and then (hopefully) owning the latest and greatest. I can usually be found carrying three devices with me when heading into the office (a gen 1 iPod Touch, his Droid, and his BlackBerry), and I can probably list about eight stereo/TV-related devices in my bedroom alone. (Yes, I AM single.)  I relish my work on technology brands here at Ketchum, but I also have interests in technology outside of the office as well — specifically, anything health-related. Over the last year, I’ve become knowledgeable and passionate about technology that enables me to lead a healthier lifestyle. With that new desire and drive, I am now blogging about that topic for DVICE, a technology blog. My first post recently went up on July 25.

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Preparing for the Plunge: Pharmaceuticals and Social Media

Preparing for the Plunge: Pharmaceuticals and Social Media

In order to learn more about how social media can be implemented in campaigns for our pharmaceutical clients, I was recently fortunate enough to attend the Healthcare & Life Sciences Social Communications Leadership Forum in San Diego, Calif. Held by PR Newswire in cooperation with the Business Development Institute, the forum comprised a group of marketing and communications professionals from a variety of medical-based companies who got together to discuss the importance of social media within the healthcare industry.

 

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A Painfully Awesome Experience

A Painfully Awesome Experience

“How could somebody describe summer camp as being scary?!”This was the question I have asked myself when I read the first e-mail that David Gallagher sent to the European participants for Camp Ketchum. The ideas I initially had about Camp, which was held in Quebec, Canada, were all about having fun: meeting new colleagues from all over the world, sharing knowledge, dancing in an aprčs-ski bar (just because it’s too hot to stay outside!), jogging with moose in the morning. Just fun, you know?Now let me tell you about how Camp Ketchum really was.

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Digital Tweets from Ketchum Peeps

Welcome to the first ever “Digital Tweets from Ketchum Peeps” (cut me some slack on the name) edition on the Ketchum Blog. This weekly feature will be published every Friday with a goal of highlighting mostly digitally related articles from around the web as tweeted by, you guessed it, Ketchum employees. The articles will cover a variety of topics and hopefully introduce you to something new each week. Now for a few tweets . . .

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Taking the Facebook-Skype Video Chat for a Spin

The video chatting competition between juggernauts is on! You have Google+’s video “hangouts” in one corner and Facebook-Skype video chat in the other corner. . .In my blog post last week (“My Meeting with Jonathan Kopp plus Google+”), I was able to record Jonathan Kopp, Global Director of our Ketchum Digital group, switch to a random Google+ video chat right in the middle of a meeting. This week, continuing with this theme, we did a Facebook-Skype video chat between Alan Danzis, VP of Social Media at our New York office, and two summer fellows at our New York office, Evann Clingan and Alexandra Rogers. We didn’t create a script, we weren’t using the highest level of technology to record (so please turn up your volume), and we didn’t have much of a plan other than simply taking the Facebook-Skype video chat tool for a spin.

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