Here (below) is my response to the “Big Agency Social Cred Scorecard” that Peter Himler has started to develop over at The Flack, his thoughtful blog about digital PR. In it, Peter lists some social media stats (number of followers on Twitter, for example) for people in digital leadership positions at some of the big PR firms, Ketchum included.
On a related note, I notice that Peter doesn’t count contributions to agency blogs, such as this one, as a meaningful part of our social graphs. Perhaps he might be persuaded to include them in round two.
Oh, and in case you’re wondering, I would have simply posted my response in the comment box below Peter’s blog entry, but it was rejected by the Blogger platform for being too long. Instead, I will comment there with a bitly link back to this post here on the Ketchum Blog.
In any case, I encourage you to take a look at Peter’s post, read my reply, and weigh in with your perspective.
I get the meme, and like you, I feel the weight of the emphasis so many around us place on quantity — whether that’s the number of site visits, fans, friends, followers, tweets, or even impressions or column inches, among other data points. Quantitative measures are no doubt a part of the equation – and an important part, at that. (I’m not sure how my 879 Facebook friends factor in, but FWIW, you can feel free to add them to my scorecard.) The beauty of the digital era is that we have access to just about any data point we could possibly want. It’s a quant jock’s paradise!