Digital Tweets from Ketchum Peeps – Oct 7

I have a Twitter list that’s made up of Ketchum employees and was just scrolling back through tweets to prepare for this post.

When I made my way to tweets sent Wednesday evening, it became quite chilling. The reason being is because everyone was reacting to the death of Steve Jobs.

 

While many of us may have never actually met him in person, it’s as if we all felt like we knew him.

 

For me, it’s one of those life events that I’ll always remember where I was when I heard the news.

 

Although, I certainly won’t tell my trainer that I was eating pizza at the time… but it’ll be our little secret (just trying to lighten the mood).

 

There’s a lot of great information in this week’s Digital Tweets from Ketchum Peeps, and I hope you enjoy what’s been shared below.

 

By @rafferb1 “Tech brands dominate top global brands list n360.to/oMZ2g0 (via @news360app)” By @stephaniepaige “Good Stuff – Social Media reading list from #Ketchum’s @BenPhoster http://t.co/gETLUPsU” By @benphoster “Interesting thought @Beschizza – will consumer demand for privacy become so sexy that it could be productized by a co. like Apple? #RTI2011″ By @jenniferatkinson “Ten sticky worthy quotes from Steve Jobs. My favourite: “Don’t Settle.” prdaily.com/Main/Articles/… #SteveJobs” By @nscibetta “Interesting read in @Adweek – “Are We on the Cusp of ‘Social Blindness’” bit.ly/p7LgCs #socialmedia #engagement”

As always, thanks for reading the Ketchum blog!

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Google Plus Minus People Equals Thud

Google Plus Minus People Equals Thud

Google Plus received a lot of hype after it launched, and the idea that it was a “Facebook killer” was mentioned left and right.Now, months after the service launched, what do we hear? A thud. And a pretty loud one at that.This isn’t caused by it not being a good product; more so, I believe it’s partially due to how the product was launched.

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National Iced Tea Day

National Iced Tea Day

We matched Snapple’s quirky and accessible brand to hungry social consumers through National Iced Tea Day, complete with bi-coastal celebrity Whitney Port as spokesperson and a free lunch giveaway from top New York City food trucks. The celebration engaged 1,000 fans, reached more than four million consumers through social media and bolstered sales in Q2 2011 by 8%.

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Movements and Communities – Two Important Panels at 'Respect the Internet' This Week

“Respect the Internet” is an annual event for the top minds in Internet and marketing to address some of the biggest issues facing us all. ”Respect the Internet” is a conference about working together and building relationships that unlock the power of online communities and movements.I’ll be moderating two panels on Oct. 6 with experts in two important areas.

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Coming Soon to a Theater Near You: A Pandemic?

Ah, the movies. We laugh, we cry, we . . . wash our hands? This weekend I took my family to see Contagion. This is classic Steven Soderbergh, featuring a star-studded ensemble cast you barely notice as they become instruments of plot versus character. Like most of Soderbergh films, a plot device becomes the main character, in this case a swiftly moving flu-like epidemic. While the film is termed a “thriller”, I found it more of a pseudo-docudrama of how key players in healthcare, such as the CDC, would deal with tracking down and treating a novel virus. As someone who spends most of my waking hours in the context of clinical research, I was fascinated by the detailed explanations of epidemiological clues that would lead us to the “index patient” but halfway through the slow-moving flick, I found my mind wandering. 

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Two of the Panels at 'Respect the Internet' This Week

Two of the Panels at 'Respect the Internet' This Week

This week, Ketchum is hosting its second annual “Respect the Internet” event. It’s an opportunity for some of the leading voices and influencers on the Internet to come together with some of the best and brightest in marketing to discuss trends and ways we can all work together that better contributes to the wealth of Internet culture.I’m happy to announce that I’ll be moderating two incredible panels.

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Attend Respect the Internet on Oct. 6

Is heavy-handed, one-way, brandcentric marketing clogging up the arteries of the Internet, barging in on our personal space, and ruining the social Web?

Do we really want to be friends with brands? Do we want to be viewed not as people but as “consumers?” Are we reduced to demographics and psychographics, or has the Internet reshuffled the deck, as we self-identify and self-organize around common interests and shared beliefs, regardless of geography, age, gender and race.

Do we use social networks, or are we being used by them and the advertisers that finance them?

What, if any, is the proper time, place and manner for commercial speech on the social Web?

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The Pivotal Role of Facilitator in Change Management

Recently, the Ketchum Pleon Change team in Munich worked with a client to help encourage one of the company’s executives to be more empathetic toward other colleagues during a merger process, and the exercise reminded me of an interesting article I came across in the German newspaper Suedeutsche Zeitung titled the “A Case for the Facilitator.”

 

The article discusses a new approach in change management that focuses on facilitating and how to avoid one of the most common reasons for failure in change programs: The missing sensitivity of executives when talking to their employees. Quite often, managers are under pressure during change programs and may not be fully aware of all their employees’ fears.

 

The article makes the case that a manager’s ability to be empathetic, and put himself or herself into the employees’ shoes, is what makes a crucial difference. Facilitating, as a new form of advice, is different from traditional counseling.

 

Facilitators, in this definition, are truly like therapists who listen, ask about personal problems and talk to the employees. It’s facilitators’ mission to find out why employees are frightened or apprehensive of change, and adapt themselves or their behaviors accordingly. In this way, facilitating means working out solutions with all people involved, not just implementing programs from the top down.

 

Another role of facilitators described in the article is helping to lead managers through workshops to get to know the instruments of “integrative leadership,” such as motivation techniques and constructive feedback.

 

But most important is self-reflection. The article suggests that only when you know yourself and your emotions well enough can you treat others with respect and fairness.

 

Speaking of emotions, facilitators say that repressing emotions is the worst thing to do during a change process. It’s the person who should be in focus during a change process – especially with their inner problems that make them hesitant to changes.

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How Tumblr Can Impact SEO

How Tumblr Can Impact SEO

In addition to being a bit of a nerd (which they say is the new black), I’m also a long-time blogger. My latest blog project is a fashion blog and I’ve had a lot of fun building out the site and creating somewhat of a community. And yes, a guy can have/run a fashion blog.

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10 Proofing Survival Tips

10 Proofing Survival Tips

When I see the published version of something I’ve worked on — whether it’s a book, brochure, website or newsletter — I never experience that delicious little frisson of excitement that should accompany all new things.

Instead, I feel dread. Where are the mistakes? What’s the client or boss going to hate? What could have gone wrong?

 

Call it glass-half-emptyism if you like, but I’ve been at this game long enough to know that mistakes get made. And, if you’re the editor, those mistakes are bound to be blamed on you.

 

There’s also one other truth. I was born an editor, not a proofreader. And I’m convinced that good proofreaders are thrust into this world with a special and delicate piece of DNA that the rest of us are missing.

 

It’s kind of like the math gene or the team sports gene, both of which I lack. As a result, when time and budget permit, I always hire a professional proofreader. When I can’t, I use the following tricks to help me (and my readers) survive:

 

Try to allow at least one day to pass after finishing writing and before proofing. (Longer is even better.) This gives the necessary distance to catch the unconscious mistakes we all make, such as typing “now” for “know” or “triker” for “trickier.” You will catch more errors if you print out your text and proofread on paper. The human eye reads material onscreen much more quickly and less carefully. Print out your work before proofing. If there is some reason that prevents you from printing, use a distinctive typeface and bump up the point size before proofing. When I am forced to proof onscreen, I use Papyrus 20 point — this makes it easier to catch errors. Question all “facts,” paying particular attention to names, people, places, books, movies, songs, addresses, titles and dates. The most common mistake is to mismatch days with dates. (Example: saying Monday, Oct. 5, when in fact it is Tuesday, Oct. 5.) Be especially careful with the obvious yet somehow “invisible” stuff. One time, I nearly signed off on a new publication. The problem? We misspelled the client’s name at the top of the front page, in 48-point type! Three of us, including a professional proofreader, had managed to miss this hugely embarrassing error. The type was so big; we’d never looked at it. Fortunately, my printing rep caught the mistake before it was too late.  Start at the end. Professional proofreaders often read at least once backward. That is, they begin at the end and work back through the piece, line by line. Even better, if you have time and a willing friend, share proofreading tasks. It’s easier to catch mistakes in someone else’s work. Put a ruler under each line as you read the text. This stops your eye from jumping ahead to the next line. Consider what you might have omitted. For instance, if the piece is an invitation requiring an RSVP, it needs a phone number or e-mail address to which someone could respond. And, of course, it should have the date of the event and an address. Make a list of your own common errors and check for those specifically (“its” instead of “it’s” is a big problem for some people, for example). Read your work aloud at least once. You’ll catch a lot more errors this way.

Oh, and if you find any mistakes in this piece (fingers and toes madly crossed!), well, heck, I’m just the writer. Blame the editor.

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Digital Tweets from Ketchum Peeps – Sept 23

Facebook certainly turned things upside down this week didn’t they?

I’m pretty excited to see the evolution of the site over the next couple of weeks, primarily because some incredibly cool functionality is going to come out. It will be great to see how said functionality impacts businesses, and the new opportunies that will be created.

Given that you’ve likely seen a gazillion tweets/new articles about Facebook, we’ve left them out of this week’s roundup, but there’s some other great information for you to check out.

By @AndradaMorar “Me likey. Home Depo employees, center of gravity around content creation and customer interaction. It pays off adage.com/u/VhDfpa #in”  By @adanzis “New study says most of us enjoy texting over actual verbal conversations. I personally prefer tweeting more… cbsloc.al/mRwVbG” By @MylesTW “Prob 1/2 his age too. RT @CNET: Bill Gates is still the richest person in America, but Zuckerberg climbs quickly: cnet.co/p7HJlm” By @RyanShell “Twitter Unveils Political Ads; Romney First One to Test Promoted Placements” http://ht.ly/6BFpd” By @JonathanKopp “Is Marketing Ruining the Internet? Join the debate at #Ketchum’s “Respect the Internet” II, Oct. 6. http://bit.ly/qiS6Bl #socialweb”

As always, thanks for visiting the Ketchum Blog!

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